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HUGO BOSS - Boss Orange

Through its

BOSS Orange line, fashion leader HUGO BOSS has partnered with the World Parrot Trust to protect parrots in Latin and South America. .

The company’s sponsorship is helping to safeguard the survival of one of the world’s most threatened species of parrot, the Blue-throated Macaw (Ara glaucogularis), in Bolivia. It is also supporting efforts to rehabilitate and release Scarlet Macaws (Ara macao), returning the birds to their original habitat on the eastern coast of Costa Rica and the Parque Arqueologico Ruinas de Copan, a UNESCO World Heritage Site in Honduras.

In order to support this important work, HUGO BOSS has generously donated an amount of 50.000 euros. These funds have been essential to furthering important field conservation efforts, parrot release activities and education programming for school children and the local community.

To learn more about this exciting work, please visit: